MWFEATURED · METHOD
Why we ship the first version in fourteen days
Speed isn't a shortcut around quality. It's what you get when you remove everything that was never quality to begin with.
Read the essayThe case for showing the work before sending the invoice
If you have to lock clients in to keep them, the product was never the thing keeping them.
Principles5 min
02Fixed price versus hourly: the honest math
Hourly billing sells you the one thing you don't want to buy — uncertainty, metered by the minute.
Pricing7 min
03What “senior engineers only” actually buys you
The expensive part of software was never the typing. It's knowing which thing not to build.
Team5 min
04Anatomy of a two-week MVP sprint
A day-by-day look at how a working product gets from a sentence to something real in fourteen days.
Method8 min
05Scope is a feature, not a constraint
The most valuable thing a good team gives you is a confident, well-argued no.
Principles4 min
A short letter, when there's something worth saying.
No cadence, no filler. We write when we've learned something about building software well — usually once or twice a month.